Mooncakes – Its All About Marketing

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Its the time of the year, that no matter where you are, home or office, turn left or right, all you see are mooncakes. Single yolk, double yolk, or no yolk, traditional ones or snow skin ones, its just always there.

And being in the department that spends the most money – marketing – the amount of mooncakes we get definitely doesn’t help the waistline one bit!

Anyway I realised, just as how Valentine’s Day has become a money generating festivity for flower shops, mid-autumn festival is almost identical. The only difference – its a B2B model.

These days almost every hotel and restaurant in Singapore, produce their own mooncakes. Raffles, Ritz, Tung Lok, you name it, they have it. And I think the biggest bulk of buyers are companys, not the consumers.

Suppliers will buy and send to their buyers, thanking them for the business and at the same time reminding the buyers that they’re there (waiting for the next business opportunity that is)

Amazing isn’t it, how a traditional festivity about the ancient war in China, and how secret messages were stuffed inside moon cakes, has evolved to a business model today.

Lastly, I leave you one of the more ingenious moon cakes I’ve received this year

Yahoo!

What Does 潇洒 truely mean?

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According to Google, 潇洒 means (of one’s appearance and manner) natural and unrestrained; casual and elegant; dashing and refined.

I was just talking to someone the other day, and the word 潇洒 came into context. I tried explaining to him, then I realised it may not be very accurate. Reason being that, my explanation of the word 潇洒 was from my perception. It may not be the same for someone else.

I always thought, 潇洒 would mean, being careferee in life. Roaming the world, without any worries or any burdens. Just following your heart and see where it would take you. For example, I think being a travel photographer, exploring the world armed with just a camera and some light baggage. Stopping by cities, just doing freelance photography projects. Whether if its simple outdoor shoots, or wedding shoots. But just enjoying the moment, capturing it all on film (or SD Card) and then continuing on aimlessly again. No commitments back at home, no nothing…

That would truely be the epitome of “潇洒-ness”……… well in my opinion at least.

I remember a popular TV series from sometime back 还珠格格. In the 2nd installment of the series, there was this guy that just roams on his own, like a lone traveller without any worries or burndens, armed with just a flute and a sword. He aptly gave himself the name 箫剑, which means flute sword.

There’s a famous quote from him that went:

一箫一剑走江湖。
千古情愁酒一壶。
俩脚踏翻尘世路。
以天为盖地为庐.

What’s your perception of being 潇洒?